App Store
- App name: 30 characters
- Subtitle: 30 characters
- Keywords: 100 bytes, comma separated, no spaces needed
- Promotional text: 170 characters, can change without a new version
- Description: 4,000 characters
Source: App Store Connect help.
Google Play
- App name: 30 characters
- Short description: 80 characters
- Full description: 4,000 characters
Source: Play Console help.