Short beats long. Clients renew when they can see the work in under a minute. Copy this, fill it from the Care Run, and send.
Subject
[Site name] care report for [month]: all healthy
Body
Hi [name],
Your site is healthy. Here is what we did in [month]:
- Updates: [N] items updated, all tested after the update
- Backups: verified on [date]
- Forms: every form tested and delivering
- Uptime: [X]% with [none / one short outage on date, caused by...]
- Speed: mobile score [X], [up / down / same] from last month
One thing I recommend next: [single concrete suggestion, or nothing this month].
Coming up: [domain / SSL / hosting] renews on [date], [handled by us / you will get an invoice].
Rules
- Lead with the verdict, so a busy owner can stop after the first line
- Report a problem you fixed. It is the best proof of value in the whole email
- Make one recommendation at most, or the client will act on none of them